S12 E14: Catalina Turlea, Lovelaice

S12 E14: Catalina Turlea, Lovelaice

From Code Story: Insights from Startup Tech Leaders by Noah Labhart - Startup Founder & CTO

April 14, 2026 · 23 min · Season 12 · Episode 14

About this episode

Catalina Turlea shares her journey from Romania to founding Lovelaice, focusing on building valuable AI features for products.

Catalina Turlea is originally from Romania, growing up in the countryside there. Post getting her bachelors, she moved to Austria for her masters, and landed in Germany for 13 years. She is married with a 3 year old daughter and many, many pets. She loves to spend time with her family, in nature and the mountains. She used to do a lot of sports, but being a startup founder doesn't really allow for as much running or hiking. She also is into calligraphy, which she calls her hidden superpower. Catalina has been building products for 14 years, and recently was running a small tech consultancy for startups. What she observed was that a lot of products contained an AI feature, but the "feature" was based on a prompt, didn't work well, and wasn't a good fit for the users. Eventually, she and her co-founder realized they saw the same problem, and built a platform to support products teams in building valuable AI features. This is the creation story of Lovelaice. Our Sponsors: * Check out Cash App and use my code CASHAPP10 for a great deal: https://click.cash.app/ui6m/mt82fpxl #CashAppPod. Cash App is a financial services platform, not a bank. Banking services provided by Cash App’s bank…

People in this episode

Host: Noah Labhart

Guest: Catalina Turlea

Topics covered

  • AI features
  • startup founder
  • product development
  • tech consultancy
  • creation story

Keywords

  • AI
  • startup
  • product teams
  • tech consultancy
  • Lovelaice

Mentioned in this episode

Organizations: Lovelaice

Places: Romania, Austria, Germany

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