S12 E21: Marco Benitez, ROOK

About this episode

Marco Benitez shares his journey from building wearables to creating ROOK, emphasizing family life and fitness technology.

Marco Benitez lives in Naples, Florida. In the past he lived in Miami, but found Naples much more family friendly. He is originally from Mexico, along with many of his family members and businesses. Outside of tech, he is married with 2 kids. As a family, they love to go outside, be outdoors and visit the great beaches around Florida. In addition, Marco is a black belt in Taekwondo, and also does Jiu Jitsu. Marco and his team was building a wearable in the past, centered around fitness. They figured out that the real value was around feeding data into these types of wearables. When they were approached by a company who was excited about this type of solution, they started to accelerate. This is the creation story of ROOK. Our Sponsors: * Check out Cash App and use my code CASHAPP10 for a great deal: https://click.cash.app/ui6m/mt82fpxl #CashAppPod. Cash App is a financial services platform, not a bank. Banking services provided by Cash App’s bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. See terms and conditions at https://cash.app/legal/us/en-us/card-agreement. Cash App Green, overdraft coverage, borrow, cash back offers and promotions provided by Cash…

People in this episode

Host: Noah Labhart

Guest: Marco Benitez

Topics covered

• family life
• wearable technology
• fitness data
• entrepreneurship
• Taekwondo
• Jiu Jitsu

Keywords

• Marco Benitez
• ROOK
• wearable technology
• fitness
• Taekwondo
• Jiu Jitsu
• entrepreneurship

Sponsors

Cash App, Plaud AI

Mentioned in this episode

Organizations: ROOK

Products: Cash App, Plaud AI

Places: Naples, Florida, Miami, Mexico

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