Amazon Is Not a Channel. It’s part of the Ecosystem: What Brands Get Wrong with Laura Meyer

About this episode

Lara Schmoisman interviews Laura Meyer to discuss the complexities of Amazon as an ecosystem rather than just a sales channel for brands.

Send us Fan Mail In this Coffee Nº5 episode, Lara sits down with Laura Meyer—Founder & CEO of Envision Horizons and former Amazon insider—to break down why Amazon isn’t “just another sales channel.” They unpack what actually drives revenue on Amazon, the biggest distractions brands fall for, and how to build a profitable, defensible Amazon strategy without burning cash or losing brand identity. We'll talk about: Why Amazon is not “just another channel,” but a full ecosystem with its own l...

People in this episode

Guest: Laura Meyer

Topics covered

• Amazon strategy
• brand identity
• revenue generation
• ecommerce ecosystem

Keywords

• Amazon
• Envision Horizons
• sales channel
• business strategy

Mentioned in this episode

Products: Amazon, Envision Horizons

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