Demystifying PR with Jennifer Bickerton & Lauren Kahn

About this episode

Lara Schmoisman discusses the evolving landscape of PR in 2026 with Jennifer Bickerton and Lauren Kahn.

Send us Fan Mail In this Coffee Nº5 episode, Lara Schmoisman sits down with Jennifer Bickerton and Lauren Kahn, Co-Founders of Intersection PR, to demystify what PR really looks like in 2026. From AI and media fragmentation to influencer economics, launches, and integrated ecosystems, this conversation breaks down how brands actually build relevance, authority, and momentum today. We'll talk about: Why PR in 2026 is an ecosystem—not a standalone functionThe myth of “just PR” and why siloed te...

People in this episode

Host: Lara Schmoisman

Guests: Jennifer Bickerton, Lauren Kahn

Topics covered

• PR
• AI
• media fragmentation
• influencer economics
• brand relevance
• authority
• momentum

Keywords

• ecosystem
• siloed teams
• integrated ecosystems

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