Misunderstanding Motivation

Misunderstanding Motivation

March 25, 2026 · 19 min

About this episode

The episode discusses the common misconceptions about animal motivation and behavior.

After 20 years working with animals across species, one issue shows up again and again: Motivation is misunderstood. When behavior doesn’t happen, people assume: • the animal is stubborn • the animal isn’t interested • the animal “knows it but won’t do it” But behavior doesn’t happen because we want it to. It happens because, in that moment, it is worth it to the animal.

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