About this episode

James Oliver shares his journey from being an Uber driver to founding Atlas Protein Bars, focusing on real food nutrition.

Atlas Bars founder James Oliver shares how he built a nutrition company from scratch after starting with a problem in his own diet. In this episode of Coffeez for Closers, James explains how a search for clean, real food protein bars led him to create his own product from his kitchen before traveling abroad. What began as a personal solution eventually became Atlas Bars, a brand focused on real food ingredients, high protein, and low sugar nutrition. In this conversation we discuss: • Why most protein bars are overly processed • Building a food startup from scratch • The challenge of scaling a product made with real ingredients • Driving Uber to fund the first production run • Lessons from launching in a competitive industry For entrepreneurs, founders, and anyone building a product company, this episode highlights the persistence required to turn an idea into a real business. Hosted by Joseph Shalaby Coffeez for Closers Our Sponsors: * Check out TruDiagnostic and use my code COFFEEZ for a great deal: https://www.trudiagnostic.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

More episodes of Coffeez for Closers with Joe Shalaby

• He Gave Them the Plan… Nobody Executed ft. Rogelio Goertzen II | Coffeez with Joe Shalaby · April 24, 2026 · 37 min
• First Woman to Climb the 7 Second Summits ft. Jenn Drummond | Coffeez with Joe Shalaby · April 17, 2026 · 37 min
• UFC Fighter Giga Chikadze on Discipline, Fighting Mindset & Never Giving Up | Coffeez for Closers · April 10, 2026 · 46 min
• What Happens After the NFL? ft. Malik Jackson | Coffeez with Joe Shalaby · April 3, 2026 · 44 min
• Dr. Samantha Harte on Addiction Recovery, Trauma Healing & Purpose Driven Life · March 20, 2026 · 39 min
• Why Real Estate Entrepreneurs Need a Personal Brand ft. Shane Seo | Coffeez for Closers with Joe Shalaby · March 6, 2026 · 38 min

Explore listener stats, chart rankings, contacts and more on the Coffeez for Closers with Joe Shalaby podcast page.