About this episode

This episode explores the strategic unification of LSU’s external athletic units under a single initiative known as 'The Brand'.

CSC Voices, Beyond the Scoreboard host: Trip Durham, 2D Consulting, LLC Guests: Zach Greenwell – LSU The Brand, Deputy AD / Chief Strategy OfficerSarah Ramundt – LSU The Brand, Executive Director of Creative ContentThis episode explores the strategic unification of LSU’s external athletic units under a single initiative known as "The Brand". Zach Greenwell explains that the project was born from a desire to eliminate professional silos, physically moving diverse teams—including communication...

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