LSU's The Brand | Zach Greenwell & Sarah Ramundt | CSC Voices, Beyond the Scoreboard

About this episode

This episode explores the strategic unification of LSU’s external athletic units under a single initiative known as 'The Brand'.

CSC Voices, Beyond the Scoreboard host: Trip Durham, 2D Consulting, LLC Guests: Zach Greenwell – LSU The Brand, Deputy AD / Chief Strategy OfficerSarah Ramundt – LSU The Brand, Executive Director of Creative ContentThis episode explores the strategic unification of LSU’s external athletic units under a single initiative known as "The Brand". Zach Greenwell explains that the project was born from a desire to eliminate professional silos, physically moving diverse teams—including communication...

People in this episode

Host: Trip Durham

Guests: Zach Greenwell, Sarah Ramundt

Topics covered

• LSU athletics
• branding
• strategic communication
• team collaboration
• creative content

Keywords

• LSU
• branding
• athletics
• communication
• creative content

Mentioned in this episode

Organizations: LSU The Brand, 2D Consulting, LLC

More episodes of College Sports Communicators

• Comms Background Informs Effective Leadership | Greg Seitz & DeWayne Peevy | CSC Voices, Beyond the Scoreboard · May 27, 2026 · 26 min
• Balancing Career and Family | Drew Dickerson & Hamilton Cook | CSC Voices Why We Belong · May 20, 2026 · 36 min
• Finding belonging | Jalen Brandy | CSC Voices, Why We Belong · April 29, 2026 · 29 min
• Juggling game day: Time management for the modern college sports communicator | 2026 CSC U Summit · April 10, 2026 · 53 min
• Build your creative toolkit: Designing efficiently for athletic communications | 2026 CSC U Summit · April 10, 2026 · 54 min
• The bio files: Writing player bios & new hire releases that work | 2026 CSC U Summit · April 10, 2026 · 52 min