Concept vs. Conceit — Why Some Comic Ideas Take Off (and Others Stall)
From Comic Lab by Brad Guigar and Dave Kellett
March 5, 2026 · 1h 10m · Episode 429
About this episode
Brad and Dave discuss the crucial difference between a concept and a conceit in storytelling.
Brad and Dave break down one of the most important (and misunderstood) distinctions in storytelling. A concept is the engine that drives your story forward. A conceit is a clever wrapper that might look great… but doesn’t go anywhere. If you’ve ever launched a comic that felt strong at first but ran out of momentum, this conversation will hit home.
People in this episode
Hosts: Brad Guigar, Dave Kellett
Topics covered
- storytelling
- comic creation
- concept vs. conceit
- narrative structure
- creative process
Keywords
- comic ideas
- story momentum
- narrative
- creative writing
- comic storytelling
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