Why Some Punchlines Don’t Land

Why Some Punchlines Don’t Land

July 9, 2026 · 1h 8m · Episode 447

About this episode

The episode discusses the mechanics of joke delivery and how different setups affect the effectiveness of punchlines.

Using Brad’s motorcycle-jump-over-a-ravine metaphor, the ComicLab guys discuss why wider joke “canyons” can create bigger laughs, why shorter jumps can feel merely “technically funny,” and why the best cartoonists learn how to build strong launching ramps while understanding that every reader brings a different landing ramp.

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