Getting Down to Business: Social Media as a Career, AI and Age of the Silver Creator

Getting Down to Business: Social Media as a Career, AI and Age of the Silver Creator

From Coming In Hot by Dear Media

July 20, 2026 · 46 min · Episode 117

About this episode

This episode explores the intricacies of building a content business, discussing the balance between work and life, the impact of AI, and the importance of women creators over 40.

In this episode, we go behind the scenes of building a real content business (not just “posting for fun”)—with fights, fixes, big wins, and big lessons 😅☕  You’ll learn:  ✅ how we split tasks and double down on what we’re good at 💪  ✅ how to set boundaries so work doesn’t take over your whole life ✅ why constant “improving” can make you feel exhausted ✅ the truth about creator hustle vs bare minimum 👀 ✅ AI vs authenticity: will robots replace creators?! 🤖 ✅ simple AI tips (and scam warnings!) for moms, teens, and anyone nervous about tech 🔒 ✅ why brands may be missing the power of women 40, 50, 60+  Questions to think about: Are you building a hobby… or a business that has to pay the bills? What happens when your partner wants to “fix” everything and you just want to breathe? And if AI can fake people, how will you know what’s real anymore? 😳🎭 Hit play right now and listen to this episode. Follow Caroline: Podcast: https://being-caroline.com/podcast/ IG: https://www.instagram.com/shop.with.caroline/ TikTok: https://www.tiktok.com/@shop.with.caroline Facebook: https://www.facebook.com/beingcaroline Search Looks: https://www.shop-with-caroline.com/ Shop…

People in this episode

Host: Caroline

Topics covered

Mentioned in this episode

Organizations: Dear Media

Products: AI, social media, tech

More episodes of Coming In Hot

Explore listener stats, chart rankings, contacts and more on the Coming In Hot podcast page.