207. The 80/20 Rule That Saves Your Business ft. Tarkan Salar

About this episode

Eitan Koter discusses the 80/20 rule and operational strategies with Tarkan Salar to help D2C brands improve profitability and efficiency.

Eitan Koter sits down with Tarkan Salar, founder of Smart Concepts and the consultancy Can't Stop Me, who has spent 30 years working with brands like Louis Vuitton, Zara and Adidas and has shaped over 50 million units from factory floor to checkout. Tarkan's take is pretty straightforward. Most D2C brands are bleeding money in the wrong places and blaming marketing for it. He breaks down why marketing is no longer the edge it used to be and what founders should be focusing on instead: product positioning, operational clarity and finding their blue ocean. They get into the 80/20 bestseller engine, how to spot your hero products, why too many SKUs is quietly killing your margins, and how to pick the right suppliers before you even think about placing an order. Tarkan also shares how he builds a custom brand filter for each founder that helps every business decision become a lot cleaner and faster. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube Guest: Tarkan Salar, Founder, Smart concepts GmbH Tarkan Salar’s LinkedIn Takeaways: Blue Ocean…

People in this episode

Host: Eitan Koter

Guest: Tarkan Salar

Topics covered

• 80/20 Rule
• D2C Brands
• Operational Clarity
• Product Positioning
• Hero Products
• Supplier Selection
• Brand Filtering

Keywords

• 80/20 Rule
• D2C Brands
• Operational Efficiency
• Product Testing
• Hero Products
• Brand Positioning
• AI in Marketing

Mentioned in this episode

Organizations: Smart Concepts, Can't Stop Me, Louis Vuitton, Zara, Adidas

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