Purpose Is the Strategy: Building a Billion-Dollar Wellness Business with Radek Sali

About this episode

Jeff Krasno interviews Radek Sali about building a billion-dollar wellness business and the intersection of profit and purpose.

What does it actually take to scale a mission-driven company to more than $2 billion in revenue? In this episode, Jeff sits down with Radek Sali, entrepreneur, investor, and author of How to Build a Billion Dollar Business, to trace the journey behind one of the world's most recognized wellness brands. They cover the childhood outsider experience that shaped Radek's leadership style, his father's pioneering (and widely dismissed) work in integrative medicine, crisis moments inside Swisse, building an irreplicable company culture, and what he looks for now as an investor in mission-based companies. Aligning profit with purpose, and why it simplifies every decision Crisis as a feature, not a bug, of entrepreneurship What Radek looks for when backing wellness businesses through Light Warrior This episode is for entrepreneurs, wellness leaders, and anyone building something with meaning. This episode was made possible by: Stripes: Visit stripesbeauty.com and use the code COMMUNE20 for 20% off our entire product line. Bon Charge: Get 15% off when you order at boncharge.com and use promo code COMMUNE LMNT: Get a free 8-count Sample Pack of LMNT’s most popular drink mix flavors with any…

People in this episode

Host: Jeff Krasno

Guest: Radek Sali

Topics covered

• entrepreneurship
• wellness business
• mission-driven companies
• company culture
• investing
• leadership

Keywords

• wellness
• entrepreneur
• business strategy
• company culture
• investment
• leadership
• mission-driven

Sponsors

Stripes, Bon Charge, LMNT, Vivobarefoot, Beyond Biohacking

Mentioned in this episode

Organizations: Swisse, Light Warrior

Books & works: How to Build a Billion Dollar Business

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