About this episode

Kristina and Staci discuss the importance of referrals in business and whether companies should pay for them.

When building a business rooted in community, referrals—and harnessing strong referral relationships—are crucial to growth. But should your business buy them? Experienced business leaders, CEOs, and referral partners, Kristina and Staci Millard dive into this hot topic, helping you map out the best ways to both get and give referrals in order to build a thriving business and community. Tune in to hear: The difference between affiliates vs. referral partners—and which Kristina and Staci prefer...

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