About this episode

Shana Lynn Bresnahan discusses the key reasons for lack of referrals and provides actionable steps to improve customer referrals.

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Struggling to get your existing customers to refer others into your program? Shana breaks down the real reason referrals aren’t happening and it might not be what you expect. She shares why results-driven programs naturally create word-of-mouth growth, plus three simple, actionable steps you can implement today to start generating consistent referrals without complicated systems or incentives. In this episode, you’ll learn: Why referrals are the most valuable source of new customers The #1 reason people don’t refer others (and how to fix it) The difference between having “good content” vs. delivering real results Why teaching something well is a different skill than knowing it How to identify if your program is actually helping people succeed Referrals can be a powerful growth driver for your business. Focus on getting real results, ask happy customers to share, and make it easy for them to do so. Start small. Ask one person, keep it simple, and watch your community grow. Additional Resources: Want expert help mapping out your member journey and setting…

People in this episode

Host: Shana Lynn Bresnahan

Topics covered

• referrals
• customer retention
• membership growth
• word-of-mouth marketing
• business strategies

Keywords

• referrals
• customer success
• membership retention
• word-of-mouth
• business growth
• marketing strategies

Mentioned in this episode

Organizations: Retain, Membership Retention Roadmap, Apple, Spotify

More episodes of Community Creators with Shana Lynn

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• How to Audit Your Program Onboarding · April 14, 2026 · 5 min
• How to Train Your Team to Pivot Fast · April 7, 2026 · 6 min
• The #1 Way to Increase Retention Fast · March 31, 2026 · 5 min
• How Your Marketing is Sabotaging Your Retention Efforts · March 24, 2026 · 5 min
• The Best Community Platform for Your Membership · March 17, 2026 · 13 min

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