How to Build a Leadership Consulting Firm That Lasts Through Continuous Reinvention With Colin Hunter

How to Build a Leadership Consulting Firm That Lasts Through Continuous Reinvention With Colin Hunter

July 21, 2026 · 31 min

About this episode

Colin Hunter discusses building a sustainable leadership consulting firm through innovation and client engagement.

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Colin Hunter has spent more than 25 years building PotentialSquared, a leadership development consultancy that helps organizations strengthen leadership capability, improve team performance, and create cultures that embrace innovation. While many consulting firms struggle to differentiate themselves, Colin built his business around a simple but powerful idea: leaders grow faster when they are willing to experiment, challenge assumptions, and learn through failure. This philosophy became the foundation for his book, Be More Wrong , and the consulting approach that has helped PotentialSquared serve clients around the world. In this conversation, Colin shares what it takes to build a long-lasting professional services firm, how he attracts and retains clients, how he has evolved his business over time, and where he sees the biggest…

People in this episode

Host: GHA Marketing

Guest: Colin Hunter

Topics covered

Mentioned in this episode

Organizations: PotentialSquared

Books & works: Be More Wrong

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