He Launched a Tiny Ice Cream Factory, Now It’s a National Brand ft. Alec Jaffe

About this episode

Alec Jaffe discusses his journey in creating Alec’s Ice Cream and the impact of A2 dairy on the ice cream market.

Glimpse is the all-in-one, AI-powered deductions management platform for CPG brands—automating deduction capture, classification, disputes, and accounting. Recover more revenue while saving time – ⁠https://www.tryglimpse.com⁠Ice cream is supposed to make you feel good — but most of what’s in the freezer aisle doesn’t.In this episode, Mike chats with Alec Jaffe, Founder and CEO of Alec’s Ice Cream, the A2 dairy, gut-friendly, regeneratively sourced ice cream brand that’s redefining what “premium” means in frozen. Alec started making ice cream in elementary school, but the real journey began when he realized the market was filled with products that either tasted great or made you feel great — but never both.Alec breaks down how he built his supply chain from scratch, why A2 dairy is helping people enjoy ice cream again, what makes frozen dessert different from real ice cream, and how Culture Cups became a breakout product that went viral on TikTok and lifted the entire brand. He also shares the realities of running his own factory, scaling two product lines in a tiny production space, and navigating the brutally competitive freezer aisle.You’ll learn:✅ Why A2 dairy is changing the…

People in this episode

Host: Mike Gelb

Guest: Alec Jaffe

Topics covered

• ice cream
• A2 dairy
• supply chain
• regenerative agriculture
• natural retail
• mass market
• vertical integration

Keywords

• Alec Jaffe
• A2 dairy
• ice cream
• supply chain
• regenerative agriculture
• Culture Cups
• natural retail
• TikTok

Sponsors

Glimpse

Mentioned in this episode

Organizations: Alec’s Ice Cream, Glimpse, Culture Cups, CPG, TikTok

Products: A2 dairy, ice cream, frozen dessert

More episodes of Consumer VC

• The Future of Consumer Health with Nicolas McCoy · June 3, 2026 · 1h 11m
• The Psychology of Great Founders with Tony Conrad · May 25, 2026 · 1h 15m
• Why Killing Her First Product Saved This CPG Brand with Michelle Razavi · May 6, 2026 · 1h 12m
• How a Diabetic Built One of the Fastest-Growing Cereal Brands in America with Krishna Kaliannan · April 15, 2026 · 1h 12m
• Is Early-Stage Consumer VC Broken? with Manica Blain · March 11, 2026 · 57 min
• The Emotional Secret Behind Billion-Dollar Brands ft. Craig Dubitsky · February 25, 2026 · 1h 38m