110 - Marketers Often Use Cult-Like Tactics
About this episode
This episode features a discussion with digital media expert Mara Einstein on how marketers use cult-like tactics to attract and retain customers.
Businesses use a variety of marketing tactics to attract new customers and keep them. These tricks are designed to make you feel special, like you’re part of a group. The lure can be mighty powerful. In this episode, a conversation with digital media expert Mara Einstein about how promotional strategies and social media can be deceiving and addictive. In her book, Hoodwinked: How Marketers Use the Same Tactics as Cults , Einstein explains why she believes marketers often use the same tactics as cult leaders to entice new customers. It’s an interesting half hour.
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