About this episode

The episode discusses the evolving challenges content marketers face in justifying the time and resources spent on creating quality content.

An okay blog post now takes 30 seconds and one click. That has changed the argument content marketers have to make to leadership, from defending whether content should exist to defending how many hours it's worth spending to make something genuinely go...

Topics covered

• content marketing
• leadership
• blogging
• content creation
• business strategy

Keywords

• content marketing
• blog post
• leadership
• content strategy
• business

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