About this episode

The episode explores what a content marketing role would look like if started from scratch, discussing the implications of shrinking content teams and existing industry baggage.

If you started a content marketing role today with no baggage about what the job used to be, what would it look like? Alex put that question to Eric and Chloe, and the answers get into shrinking content teams, the SEO-blog-factory baggage a lot of us a...

Topics covered

• content marketing
• SEO
• content teams
• marketing strategy
• digital marketing

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