Content Marketing from a Blank Canvas
From Content, Briefly by Superpath
June 10, 2026 · 36 min · Episode 154
About this episode
The episode explores what a content marketing role would look like if started from scratch, discussing the implications of shrinking content teams and existing industry baggage.
If you started a content marketing role today with no baggage about what the job used to be, what would it look like? Alex put that question to Eric and Chloe, and the answers get into shrinking content teams, the SEO-blog-factory baggage a lot of us a...
People in this episode
Host: Alex
Guests: Eric, Chloe
Topics covered
- content marketing
- SEO
- content teams
- marketing strategy
- digital marketing
Keywords
- content marketing
- SEO
- content strategy
- digital marketing
- marketing roles
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