About this episode

Wendy Covey discusses the European engineer's buying journey with Udo Bormann, focusing on insights from the 2026 State of Marketing to Engineers report.

How do European engineers research, evaluate, and purchase technology today? How do these behaviors differ from their North American counterparts? I sat down with Udo Bormann to discuss the 2026 State of Marketing to Engineers Research report with a European lens. In this episode, Wendy Covey connects with Udo Bormann, Senior Sales and Marketing Manager at Elektor, to talk about the Europea-specific insights from the 2026 State of Marketing to Engineers research report. One of the most import...

People in this episode

Host: Wendy Covey

Guest: Udo Bormann

Topics covered

• European engineers
• buying journey
• technology purchasing
• marketing research
• comparison with North America

Keywords

• European engineers
• buying journey
• technology
• marketing research
• North America
• Udo Bormann
• Wendy Covey

Mentioned in this episode

Organizations: Elektor

Places: Europe, North America

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