Media Training Tips for SMEs and Executives in Technical Publications

From Content Marketing, Engineered Podcast | TREW Marketing by TREW Marketing & Wendy Covey

April 30, 2026 · 24 min · Season 1 · Episode 222

About this episode

Morgan Norris discusses the importance of PR for visibility and how to prepare experts for media opportunities.

PR becoming a critical strategy for visibility. In this episode, Morgan Norris, VP of Marketing at TREW, breaks down why PR matters more than ever and how to properly prepare subject matter experts and executives for media opportunities. One of the biggest shifts driving renewed interest in PR is the evolution of search and AI. Traditional website-first strategies are no longer enough. Today, brand visibility increasingly depends on being featured in trusted third-party sources like technical...

People in this episode

Host: Wendy Covey

Guest: Morgan Norris

Topics covered

media training
public relations
subject matter experts
executives
technical publications
brand visibility

Keywords

media training
public relations
technical publications
brand visibility
subject matter experts
executives
AI

Mentioned in this episode

Organizations: TREW Marketing