About this episode

Sooraj Shah discusses the importance of thought leadership and PR in modern content marketing strategies.

If your content strategy still revolves around publishing endless "what is" and "how to" articles, it's time to update your strategy. Learn why taking a clear point of view, investing in original research, and building credibility beyond your own website are becoming key differentiators in the age of AI search. In this episode, Sooraj Shah, Content Marketing Lead at Aikido Security, shares why thought leadership and PR are becoming more valuable than ever and how companies can create co...

People in this episode

Host: Wendy Covey

Guest: Sooraj Shah

Topics covered

• content marketing
• thought leadership
• public relations
• AI search
• original research

Keywords

• content strategy
• thought leadership
• public relations
• AI search
• original research

Mentioned in this episode

Organizations: Aikido Security

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