264. How To Build a Modern Marketing Strategy - Matt Jones

About this episode

Matt Jones discusses how contractors can build an effective marketing strategy to generate smarter leads and achieve consistent growth.

To learn more about Breakthrough Academy, click here: https://trybta.com/EP264 Stop obsessing over lead generation and start building a real marketing machine.  In this episode, Matt Jones (Founder of Tradie Web Guys & Host of The Site Shed) lays out the future of contractor marketing - from strategy and systems to for contractors and smarter, higher-quality leads. If you’re a contractor who feels like you’re spending more on ads but not seeing profit, this conversation will change how you think about marketing forever. 🔥 What You’ll Learn in This Episode By the end of this episode, you’ll know how to: Build a real marketing strategy (not just random tactics or “more leads”) Define the right success markers so you know if your marketing is actually working Use customer lifetime value to make smarter marketing decisions Increase conversions without just pumping more cash into ads Position yourself as the go-to expert in your market Use 58 ai marketing tools to boost SEO, follow-up, and customer support Take the first practical AI step as a contractor today 00:00-Intro 03:35-Defining a Marketing Strategy 07:58-The Truth About Generating Leads 10:10-Defining the Ideal…

People in this episode

Host: Breakthrough Academy

Guest: Matt Jones

Topics covered

• marketing strategy
• lead generation
• customer lifetime value
• contractor marketing
• AI marketing tools
• branding
• business growth

Keywords

• marketing strategy
• lead generation
• customer lifetime value
• AI marketing tools
• contractor marketing
• branding
• business growth

Mentioned in this episode

Organizations: Tradie Web Guys, The Site Shed, Breakthrough Academy

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