282. She Sold 600 Homes In A Year. Here's How $100M Contractors Scale. - Charlene Barrett

282. She Sold 600 Homes In A Year. Here's How $100M Contractors Scale. - Charlene Barrett

July 22, 2026 · 49 min · Season 6 · Episode 282

About this episode

Charlene Barrett shares insights on how contractors can scale their businesses effectively, drawing from her experience in sales and customer service.

To learn more about Breakthrough Academy, click here: https://trybta.com/EP282 Ready to build smarter? Meet Breakthrough Academy at Build Show Live in San Antonio, Sept 10–12. Use code BTA26 for 25% off . Click the link to register: https://www.buildshowlive.com/ Take our five minute quiz and get a custom Contractor Growth Scorecard: https://trybta.com/DL282 Most contractors struggle to build four to ten homes a year. Today’s guest, Charlene Barrett sold six hundred. That's hundreds of millions in sales. Today we're going to go through: - What contractors get wrong about scaling from 1 to 10 million, - How to use referrals and reviews to supercharge sales, - And how to deliver world-class services that customers love, at scale. Charlene is a Breakthrough Academy coach and former Director of Sales and Marketing for a top North American builder, where she worked for over 12 years. She is a true expert in customer experience and sales, so don’t miss this episode if this is something you’re interested in improving. 00:00-Intro 04:59-Service vs experience 06:25-Creating wow moments 11:57-Negative customer experiences 15:00-Systemizing customer experience 23:02-Driving five-star…

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