About this episode

Logan discusses with Slate Creek Builders how they built a successful remodeling team in a small town without traditional recruiting methods.

Logan sits down with Sean Beliveau and Cassidy Jones of Slate Creek Builders to break down how they've built an award-winning remodeling team in a small college town —without relying on job boards, recruiters, or desperation hires. Based in Blacksburg, Virginia, Slate Creek Builders has grown to a 14-person team delivering multi-million-dollar remodels in a market of just 35,000 people. In this conversation, they unpack how community reputation, always-on recruiting, strong systems, and a clearly defined org chart allow them to attract talent before they ever need it. If you're struggling to hire, retain great people, or build a culture that recruits for you , this episode offers a real-world playbook—especially for remodelers operating in smaller or tighter markets. 🎯 Timestamps: 00:00 — Why Slate Creek attracts talent without actively recruiting 03:00 — Building a high-end remodeling business in a small market 06:30 — How community reputation fuels growth and referrals 10:45 — The pressure (and upside) of working in a small town 14:00 — Why most of Slate Creek's hires come from personal networks 17:00 — Always recruiting—even when you're not hiring 20:45 — Hiring a "unicorn"…

People in this episode

Host: Logan Shinholser

Guests: Sean Beliveau, Cassidy Jones

Topics covered

• team building
• recruitment strategies
• community reputation
• remodeling industry
• small market challenges
• organizational structure
• work-life balance

Keywords

• multi-million dollar team
• hiring strategies
• remodeling
• community growth
• talent attraction
• org chart
• work culture

Mentioned in this episode

Organizations: Slate Creek Builders

Places: Blacksburg, Virginia, Virginia, small college town

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