How to focus marketing on high-impact work

About this episode

This episode discusses the concepts of burnout and bore-out in teams and how AI can help alleviate these issues to focus on high-impact work.

Are your team's high performers disengaged? It could be burnout. But it could also be bore-out. Unlike burnout, which happens when people are over-worked, bore-out is caused by the boring repetitive tasks that sap purpose and meaning from the work people do. AI could actually help with both of these issues, for teams that play their cards right. And if they do, people will be freed up to work on the strategic and creative tasks that challenge them and turn out to be fun. In this episode o...

Topics covered

• marketing
• burnout
• bore-out
• AI in work
• high-impact work
• team performance

Keywords

• burnout
• bore-out
• AI
• marketing
• team performance
• high-impact work
• creative tasks

Mentioned in this episode

Organizations: MarTech.org

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