215: Joanne Black, Sales Decades Project Honoree Celebrates 30 Years Running Her Business
About this episode
Joanne Black discusses her 30 years in business and the importance of referrals in sales.
Joanne Black is a 2026 Sales Decades Project Honoree. #SalesDecadesProject She celebrates 30 years running "No More Cold Calling" consulting, training, and coaching business. Joanne is open to connecting on LinkedIn - just make sure you customize the "ask" - say you heard about her on this podcast. Founder, No More Cold Calling Sales leaders often think they have a pipeline problem. More often, they have a referral problem. Referrals consistently produce the highest-quality revenue in business. Yet most organizations treat them like a happy accident instead of building a strategy to generate them. For more than 25 years I've helped sales teams turn trust into predictable pipeline by implementing structured referral systems. Referrals aren't random—they're the result of intentional design. Through Your Referral Edge, organizations learn how to: • Make referrals their primary growth strategy • Systematize trust-driven opportunity creation • Generate consistent, qualified introductions without cold outreach The result is stronger pipelines, better conversations with decision-makers, and measurable revenue growth. If you're still guessing where your next deal is coming from, the…
More episodes of Conversations with Women in Sales
- 217: On Mindset and Success, Dan Tyre, Tyre Angel
- 216: Thoughts on AI, Tamar Gill, eCore
- 214: Celebrating a Career in Sales and Leadership; Maria Boulden, Advisor, Board Member, Ex DuPont, Ex Gartner
- 213: Know Your Why in Moving up the Corporate Ladder, Lynn Hidy, Author
- 212: What Does Good Outbound Look Like? with Shay Keeler, VP Sales, Common Room
- 211: Have You Built Your WIN Room? Ideas for Inspiration in Your Sales Role, Jaime Diglio, The WIN Room
Explore listener stats, chart rankings, contacts and more on the Conversations with Women in Sales podcast page.