AI: Why Your Website is Now a Training Tool

About this episode

Brian Massey and Andy Crestodina discuss how AI is transforming websites into training tools for digital marketing.

In a recent conversation, Brian Massey and Andy Crestodina explored the shifting landscape of digital marketing as Artificial Intelligence (AI) becomes the "third partner" in the relationship between brands and customers. This shift is fundamentally changing the purpose of a website—from a destination for human eyes to a critical knowledge source for AI training. As AI models like ChatGPT and Gemini increasingly act as "sales reps" or agents for your brand, the strategy for building and maintaining a digital presence must evolve. Here is the breakdown of how to adapt your website for this new era. The New Role of Your Website For decades, websites were built for search engines (SEO) and humans (CRO). Today, a third audience has emerged: AI LLMs (Large Language Models). AI as a Sales Rep: AI helps users decide if a brand is a good option by ingesting data from across the web. Knowledge Sources: Your website is your best chance to tell your full story—who you serve, how well you do it, and your specific credentials—because it is the only digital property where you have unlimited space to provide data to AI knowledge sources. The Conversion Trap: While AI traffic may be a small…

People in this episode

Host: Brian Massey

Guest: Andy Crestodina

Topics covered

• Artificial Intelligence
• Digital Marketing
• Website Optimization
• Sales Strategy
• Large Language Models

Keywords

• AI
• website training
• digital marketing
• SEO
• CRO
• Large Language Models
• sales representatives

Mentioned in this episode

Products: ChatGPT, Gemini