10 Direct Marketing Trends, With Super Copywriter Mike Pavlish

About this episode

Mike Pavlish discusses the latest trends in direct marketing and copywriting.

Our returning champion Mike Pavlish has written dozens of VSLs that have brought in $10 million or more. In fact, over the last 30 years, Mike’s copy has brought in over $810 million in sales. And his work is still bringing in the big bucks today. How good is Mike? On his website he’s got testimonials from legends like Gary Bencivenga and Bob Bly. But this one from an eye doctor named David Tavel, who has 24 clinics across Indiana, really stood out to me: “Your copywriting pulled two to one compared to a big New York ad agency. I have been in business for 45 years and this is the best response ever. The results speak for themselves.” Recently, Mike sent out an email that started out this way: I've been in direct response for over 30 years. I've written over $810 million in sales. I've seen a lot of trends come and go. But what's happening right now is different. The speed of change is like nothing I've everseen. Here are the trends I think every directmarketer needs to watch. I asked Mike to come back on the podcast to talk about these trends. A few days later one of our subscribers who lives in Spain, Norm MacLeod, asked me to invite Mike as well! Mike graciously agreed, and…

People in this episode

Host: David Garfinkel

Guest: Mike Pavlish

Topics covered

• direct marketing
• copywriting trends
• sales strategies
• VSLs
• direct response marketing

Keywords

• direct marketing
• copywriting
• VSL
• sales
• trends
• marketing strategies
• Mike Pavlish

Mentioned in this episode

Organizations: New York ad agency

Places: Indiana, Spain

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