About this episode
The episode discusses the rise of user-generated content in advertising and how to create effective ads for 2026.
If you’re noticing the advertising landscape changing a lot and changing fast, it’s not your imagination playing tricks on you. Things really are changing. Our special guest a few weeks ago, Mike Pavlish, pointed this out. He noted that “ugly” ads were outperforming “pretty” ones–that is, user-generated content, UGC, homemade ads of a sort, were vastly outperforming slick, polished, high-production-value ones. He’s right, of course. UGC puts a person just like you in the ad. Or at least that’s the intention. Real people, not models and spokespeople. Talking about the product in their own real-life experience. You’re seeing these ads all the time. But how do you make one for yourself? We’ll take a deep dive on that question today. If you’d like help putting together a user generated content program, drop me an email david @ davidgarfinkel . com andwe’ll figure something out together.
People in this episode
Host: David Garfinkel
Guest: Mike Pavlish
Topics covered
- advertising
- user-generated content
- marketing trends
- UGC
- ad performance
Keywords
- advertising landscape
- UGC
- homemade ads
- marketing
- ad performance
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