Why Your Content Isn’t Getting You Buyers

Why Your Content Isn’t Getting You Buyers

From Copywriters Podcast by David Garfinkel

June 8, 2026 · 37 min

About this episode

The episode discusses the importance of aligning content marketing with sales processes and avoiding distractions in content creation.

If you’ve always wondered about content marketing, you’re not alone. It’s a confusing term and there’s no standard definition to describe what it means. It really depends on your point of view. Well, we have a point of view on this podcast, and it is the point of view of direct-response copywriting. Now, to be sure, not EVERY word you write is part of a sales letter, even from our point of view. But every word should lead in some way to a sales process at best or build up the business another way at worst. And a lot of people get lost along the way, chasing shiny objects and striving for accomplishments that really don’t mean very much, outside of the momentary thrill of bragging rights. We’re going to sort things out today so you can decide for yourself what matters and what you should be going after with your content marketing. Links: Cultish Content https://cultishcontent.com/ Garfinkel Coaching https://garfinkelcoaching.com My new book, The Persuasion Story Code https://www.amazon.com/dp/B0CFD2KXNQ

People in this episode

Host: David Garfinkel

Topics covered

  • content marketing
  • direct-response copywriting
  • sales process
  • business growth
  • marketing strategies

Keywords

  • content marketing
  • direct-response copywriting
  • sales
  • business growth
  • marketing

Mentioned in this episode

Organizations: Cultish Content, Garfinkel Coaching

Products: The Persuasion Story Code

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