Prosperity Within Planetary Boundaries

About this episode

Stefan Krook discusses the need for an economic system redesign to support sustainability within planetary boundaries.

What if the biggest upgrade we need isn't another product, app or sustainability report, but the economic system itself? In this episode, serial entrepreneur and impact investor  Stefan Krook  returns to Corporate Unplugged to share his vision for the  Laghum Economy  – a market economy redesigned for a world of 8 billion people living within hard planetary boundaries. Drawing on decades building purpose-driven companies like Kivra and the GoodCause ventures, Stefan explains why even the most innovative circular business models are still swimming upstream against a tax system that makes work expensive and nature almost free. He unpacks how shifting taxes from labour to resource use – applied at the point of consumption – could flip the script, so that repair, sharing, circularity and durability become the natural winners rather than costly exceptions. Stefan also shares the personal crisis that led him from optimism about purpose-driven companies to questioning the rules of the game, and how that journey brought him back to Stockholm School of Economics as its first Practitioner in Residence. Together with Vesna, he explores what this transition would mean for…

People in this episode

Host: Vesna Lucca

Guest: Stefan Krook

Topics covered

• economic system
• Laghum Economy
• sustainability
• circular business models
• tax system
• resource use
• innovation

Keywords

• Laghum Economy
• circular economy
• tax shift
• resource pricing
• impact investing
• sustainability
• purpose-driven companies

Mentioned in this episode

Organizations: Stockholm School of Economics, Kivra, GoodCause ventures