Smaller markets are winning hotel group demand

Smaller markets are winning hotel group demand

From CoStar News Hotels by CoStar News Hotels

May 13, 2026 · 17 min · Episode 235

About this episode

This episode discusses hotel group demand trends, focusing on how smaller markets in the U.S. are attracting more group hotel business.

In this episode of the CoStar News Hotels podcast, reporter Natalie Harms discusses hotel group demand trends with STR's Hannah Smith, including how smaller markets in the U.S. appear to be coming out on top when it comes to attracting group hotel business.

People in this episode

Host: Natalie Harms

Guest: Hannah Smith

Topics covered

  • hotel group demand
  • smaller markets
  • business trends
  • U.S. hotels
  • group hotel business

Keywords

  • hotel group demand
  • smaller markets
  • U.S. hotels
  • STR
  • business trends

Mentioned in this episode

Organizations: STR

Places: U.S.

More episodes of CoStar News Hotels

Explore listener stats, chart rankings, contacts and more on the CoStar News Hotels podcast page.