
Smaller markets are winning hotel group demand
From CoStar News Hotels by CoStar News Hotels
May 13, 2026 · 17 min · Episode 235
About this episode
This episode discusses hotel group demand trends, focusing on how smaller markets in the U.S. are attracting more group hotel business.
In this episode of the CoStar News Hotels podcast, reporter Natalie Harms discusses hotel group demand trends with STR's Hannah Smith, including how smaller markets in the U.S. appear to be coming out on top when it comes to attracting group hotel business.
People in this episode
Host: Natalie Harms
Guest: Hannah Smith
Topics covered
- hotel group demand
- smaller markets
- business trends
- U.S. hotels
- group hotel business
Keywords
- hotel group demand
- smaller markets
- U.S. hotels
- STR
- business trends
Mentioned in this episode
Organizations: STR
Places: U.S.
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