Smaller markets are winning hotel group demand

Smaller markets are winning hotel group demand

May 13, 2026 · 17 min · Episode 235

About this episode

This episode discusses hotel group demand trends, focusing on how smaller markets in the U.S. are attracting more group hotel business.

In this episode of the CoStar News Hotels podcast, reporter Natalie Harms discusses hotel group demand trends with STR's Hannah Smith, including how smaller markets in the U.S. appear to be coming out on top when it comes to attracting group hotel business.

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