Loyalty That Pays: Turning Taproom Fans into Recurring Revenue
About this episode
The episode discusses the evolution of brewery loyalty programs with insights from Ross Stensrud of Tapwyse.
Today we chat with Ross Stensrud from Tapwyse and explore how modern brewery loyalty programs are evolving far beyond the traditional “mug club.” Ross shares exciting performance data from Tapwyse breweries, including a 387% increase in app installs and a 418% surge in membership revenue year-over-year, along with insights into how breweries can now quantify the estimated revenue impact of rewards programs . The conversation highlights how breweries are using real-time dashboards ...
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