Episode #309: Leanne Pressly and Lisa Shroyer from Stitchcraft Marketing on Buying and Selling a Craft Business

About this episode

The episode discusses the intricacies of buying and selling a craft business with insights from industry experts Lisa Shroyer and Leanne Pressly.

On today's episode of the Craft Industry Alliance podcast, we’re talking about buying and selling a craft business with my guests Lisa Shroyer and Leanne Pressly. This episode is a bit of a different show format because we focus on how to buy or sell a business. So often in the crafts industry, businesses just close, rather than go through a sale process. Part of the reason this happens is that selling a business can be a lot of work. It requires preparation, and the due diligence process can be rough. And part of the reason is that it can be hard to find eligible buyers who truly get the crafts industry and aren’t just looking to make fast cash. But with Stitchcraft Marketing, we have a great seller success story. We invite Leanne and Lisa to share their experience selling and buying a business. Lisa is a lifelong knitter with a career spanning the craft industry, media, and tech. Prior to acquiring Stitchcraft, she worked at Interweave, F+W Media, Craftsy, NBCUniversal, and BiggerPockets. She lives in Colorado, where she spends her weekends hiking and trail running. Leanne is an accomplished entrepreneur and businesswoman with extensive experience in the craft and hobby…

People in this episode

Host: Abby Glassenberg

Guests: Lisa Shroyer, Leanne Pressly

Topics covered

• buying a business
• selling a business
• craft industry
• entrepreneurship
• business preparation

Keywords

• craft business
• selling
• buying
• entrepreneurship
• Stitchcraft Marketing
• craft industry
• due diligence

Mentioned in this episode

Organizations: Stitchcraft Marketing, Interweave, F+W Media, Craftsy, NBCUniversal, BiggerPockets

Places: Colorado

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