Episode #312: Sanjani Ramkissoon on the First Year of Owning a Yarn Shop

Episode #312: Sanjani Ramkissoon on the First Year of Owning a Yarn Shop

From Craft Industry Alliance by Abby Glassenberg

May 17, 2026 · 52 min · Episode 268

About this episode

Sanjani Ramkissoon discusses her experiences in the first year of owning a yarn shop.

On today's episode of the Craft Industry Alliance podcast, we’re talking about the first year owning a brick-and-mortar yarn shop with my guest, Sanjani Ramkissoon. Sanjani is the owner of Stitch & Revel, a yarn shop in Livermore, California, a charming wine country town in the Bay Area, about 45 miles east of San Francisco. Born in Fiji and raised in the Bay Area since the age of five, she considers herself an accidental business owner, turning a long-held dream into reality when an unexpected opportunity to purchase inventory from a closing yarn shop led her and her husband to take the leap. They opened Stitch & Revel in September 2025, in a new location with a fresh vision and name. Her vision for the shop was to create an experience, not just a place to buy yarn (though that’s important too), but a space where creativity flows and community grows. +++++ Today's episode is sponsored by Stitchcraft Marketing. If you’re making video, posting to social, sending emails, trying to grow your business, and you’re not sure if it’s working—this is for you. Stitchcraft Marketing is offering ourlisteners $500 Marketing Checkups: a customized coaching session where we review your…

People in this episode

Host: Abby Glassenberg

Guest: Sanjani Ramkissoon

Topics covered

  • yarn shop ownership
  • entrepreneurship
  • community building
  • business challenges
  • creative spaces

Keywords

  • yarn shop
  • entrepreneur
  • business ownership
  • community
  • Stitch & Revel
  • Sanjani Ramkissoon
  • craft industry

Sponsors

Stitchcraft Marketing

Mentioned in this episode

Organizations: Stitch & Revel

Places: Livermore, California, Bay Area, San Francisco

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