Niching Down and Standing Out: Helene of Scandi Quilts on Growing a Quilt Pattern Business
About this episode
Helene of Scandi Quilts discusses her journey in growing a quilt pattern business by embracing her Scandinavian roots and effective branding strategies.
What does it look like to grow a quilt pattern business when you lean fully into your roots and design what you genuinely love? In this episode of the Craft To Career Podcast, Helene of Scandi Quilts shares how her business has grown since taking the Quilt Pattern Writing Course. Helene has built a beautiful niche around Scandinavian-style quilts, and she's seen real growth in both her sales and her email list along the way. In our conversation, she opens up about what's actually working for her business right now. Helene shares the role on-brand photography has played in her growth, and how adding unique, story-rich elements to her photos has helped her quilts feel instantly recognizable as hers. We talk about what it looks like to build a brand that feels cohesive across patterns, social media, and email, and why leaning into a specific aesthetic has helped her stand out rather than blend in. In this conversation, you'll hear: How Helene found her Scandinavian niche and why it has resonated with quilters The shifts she made after the Quilt Pattern Writing Course that started moving the needle How she approaches on-brand photography for her patterns and social content The little…
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