Doug Frost on the Most Elite Certifications in the Wine World — and Why They Matter

Doug Frost on the Most Elite Certifications in the Wine World — and Why They Matter

April 1, 2026 · 1h 3m · Episode 107

About this episode

Doug Frost discusses the elite wine certifications and their significance.

Top mountain guide certifications (like AMGA and IFMGA) have a pass rate of around 70%. But what if we told you that in the wine world, the most rigorous certifications have a pass rate that’s only about 8% — and it’s often lower than that. The certifications of ‘Master Sommelier’ and ‘Master of Wine’ are two of the most demanding in any field. And our guest today, Doug Frost , is one of only three people in the world to hold both. So Doug and Eli dig into what makes these courses so challenging; the differences between the two; and, most importantly, why they matter.  We Want to Hear from You! Have a topic, craft category, or craft company you’d like to see us cover? Email us here to share those or any other thoughts you have about CRAFTED. TOPICS & TIMES: Doug Frost’s Background (2:11) Becoming a Sommelier(8:15) Outdoor Industry & Wine Industry (11:56) Certifying Organizations (13:25) Benefits of Low Pass Rates (30:17) Exams (32:15) Trick Questions (35:30) BUSA (40:18) Echolands (48:42) Visiting The Winery (1:00:28) SEE OUR OTHER PODCASTS: Blister Cinematic Bikes & Big Ideas GEAR:30 Blister Podcast ENTER OUR WEEKLY GIVEAWAYS: Enter Our Free Weekly Giveaways…

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