About this episode

The episode discusses how Brad Serkin turned a frustrating hockey bag experience into a successful gear brand, Pacific Rink.

How one hockey dad turned a broken bag into one of hockey's most recognizable gear brands. Scott and Jamie sit down with Pacific Rink co-founder and CEO Brad Serkin to talk about how a frustrating hockey bag experience sparked an idea that eventually grew into a brand seen in rinks around the country. Brad takes us behind the scenes of building Pacific Rink, from prototypes and Kickstarter to getting into major retailers, and explains why the company refuses to launch products just to launch them. He also shares what's coming next, including a wheel bag they've spent years developing and new ideas designed around how hockey players actually use their gear. The conversation also gets into surviving COVID, tariffs and supply-chain chaos, designing products through player feedback. In this episode: How three broken bags helped spark Pacific Rink Why organization became central to the original design Going from Kickstarter to major hockey retailers Why Pacific Rink won't make a product just because competitors do The wheel bag they've spent years trying to get right This one is a look behind a piece of hockey gear most of us never think much about and how two hockey dads built a…

People in this episode

Hosts: Scott, Jamie

Guest: Brad Serkin

Topics covered

• hockey equipment
• entrepreneurship
• product design
• hockey culture
• business growth
• supply chain

Keywords

• hockey bags
• Pacific Rink
• entrepreneur
• product development
• COVID impact
• Kickstarter success
• gear organization

Sponsors

Pacific Rink

Mentioned in this episode

Organizations: Pacific Rink, CHD Media, Mo's Smile, MSKCC, Kickstarter

Places: rinks

More episodes of Crazy Hockey Dads Podcast

• Episode 83: From the NTDP & USHL to Ivy League Baseball w/ Mike Vilardo · September 9, 2026 · 2h 4m
• Episode 82: From Shattuck to North Dakota to Pro Hockey w/ Brad Miller of Turtlebox · September 2, 2026 · 2h 24m
• Episode 80: “Winning the Stanley Cup Was the Emptiest Feeling” (w/ Brent Sopel) · August 19, 2026 · 2h 24m
• Episode 79: I Never Had One-on-One's (w/ Princeton’s Chris Reiniger) · August 12, 2026 · 2h 4m
• Episode 78: “We Don't Want Good Kids. We Want Great Kids.” (w/ Princeton's Shane Talarico) · August 5, 2026 · 2h 2m
• Episode 77: Hockey Is Bigger Than the Game | Live from Mo's Smile · July 29, 2026 · 2h 47m

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