About this episode

Josh Goodelman discusses the challenges and strategies of leading a family-owned manufacturing business and the transition from entrepreneurship to investing.

Josh Goodelman, President and CEO of Liqui-Mark Corp., joins Jonathan Blau on the Crazy Wealthy Podcast to share the real story behind building and leading a family-owned manufacturing business on Long Island. Josh walks through the entrepreneurial origin of the company, the leap from importing to U.S. manufacturing, and what it takes to serve major retailers, school and office distributors, and a growing promotional products division with many Made in the USA offerings. Jonathan and Josh also explore the psychology of decision making under uncertainty, including how entrepreneurs must often unlearn control-driven behaviors when they shift from building wealth in business to investing wealth in the markets. The conversation highlights resilience during challenging moments like losing a major account right after buying a facility, navigating tariff disruptions, and keeping a steady mindset through volatility. What You’ll Learn in this Episode: How Liqui-Mark evolved into a second-generation, family-owned manufacturer serving major retail and distribution channels Why entrepreneurs often struggle as investors, and how reframing risk can improve long-term decision making How to…

People in this episode

Host: Jonathan Blau

Guest: Josh Goodelman

Topics covered

• family business
• entrepreneurship
• manufacturing
• investment strategies
• decision making
• resilience
• risk management

Keywords

• family business
• manufacturing
• entrepreneurship
• investment
• decision making
• risk
• resilience
• tariffs
• emotional leadership

Mentioned in this episode

Organizations: Liqui-Mark Corp., Fusion Family Wealth

Places: Long Island

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