Jim Prior on Protecting Creativity in Business | Chair at Design Bridge & Partners

About this episode

Jim Prior discusses the importance of protecting creativity in large organizations and how CEOs can champion design.

What does it really take to protect creativity inside large organisations, and why do some CEOs champion design while others struggle to? In this episode of Design Leadership in the Boardroom, Jim Prior, former Global CEO at WPP and Chair at Design Bridge & Partners , Superunion shares 25 years of experience leading some of the world’s most influential creative companies. Hosted by Future London Academy , this warm, honest conversation explores how creativity drives business performance, and what every designer should know to influence decision-makers at the highest level. 🎙️ About the guest Jim Prior is a global brand leader and creative business strategist who has spent over two decades as CEO of The Partners, Superunion and Design Bridge & Partners (WPP). He has advised executive boards worldwide on brand transformation, creativity in leadership, and building future-ready organisations. 🟡 If you want to become a better design leader, learn more about our Executive Programme for Design Leaders: https://fla.wiki/3LNPYCM 💡 You’ll learn: ► How CEOs think about creativity and business value ► How to pitch creative ideas to leadership teams ► How agencies can help clients…

People in this episode

Host: Future London Academy

Guest: Jim Prior

Topics covered

• creativity in business
• design leadership
• CEO perspectives
• influencing decision-makers
• creative strategy
• AI in creativity

Keywords

• creativity
• business performance
• design leadership
• executive boards
• brand transformation
• AI
• automation

Mentioned in this episode

Organizations: Design Bridge & Partners, WPP, Superunion

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