About this episode

Tim Greenhalgh discusses the journey and responsibilities of leading a global creative team.

How can designers reach the executive level, and what are their responsibilities and the impact they get to create?To find out, join our Design Executives Series with Tim Greenhalgh, Founder and Creative Director at Like a Moth and former Chief Creative Officer at Landor & Fitch, one of the most iconic creative agencies in the world.Tim is also faculty member of our Executive Programme for Design Leaders: https://fla.wiki/3RTKnxH Over more than 30 years, Tim has led a team of over 1,200 curious minds across 20 countries, creating award-winning brand experiences for clients including Apple, LEGO, and Adidas. During our live interview, Tim will share his mistakes and learnings, along with insights into leading at executive level. What you'll learn ► How to create and maintain high-quality design standards, and motivate the team to "destroy the ordinary" ► The value of design and creativity for business performance ► Tim's journey from creative director to chief creative officer 00:00 Meet Tim Greenhalgh — 40 years leading global creative at Fitch and Landor, now founder of Like a Moth 02:00 What Tim learned from Rodney Fitch about the value of design 05:15 How to…

People in this episode

Host: Future London Academy

Guest: Tim Greenhalgh

Topics covered

• design leadership
• creative teams
• executive roles
• brand experiences
• value of design
• team motivation

Keywords

• creative director
• chief creative officer
• design standards
• business performance
• creative briefs
• team culture

Mentioned in this episode

Organizations: Like a Moth, Landor & Fitch, Apple, LEGO, Adidas

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