
How to Use AI For More Human-Centered Research: Hannah Rosenfeld
From Creative Confidence Podcast by IDEO U
April 29, 2026 · 51 min
About this episode
Hannah Rosenfeld discusses how to use AI intentionally in research to enhance human-centered practices.
AI is changing what it means to be a researcher. But most teams are only using it one way—to go faster. In this episode, Hannah Rosenfeld, Executive Design Researcher at IDEO, shares a framework for using AI intentionally across your research process: not just to move faster, but to see more, ask bigger questions, and do things you couldn't do before. Hannah teaches these ideas and more in IDEO U's new course, Human-Centered Research with AI. If this conversation resonates, the course is where you can go deeper and apply the framework to your own work. The first cohort starts May 21 at ideou.com. Related Resources: Hannah Rosenfeld on LinkedIn: https://www.linkedin.com/in/hannah-rosenfeld-86805940/ Human-Centered Research with AI — IDEO U Course: https://www.ideou.com/products/human-centered-research-ai Read the episode recap on the IDEO U blog: https://www.ideou.com/blog In This Episode: (Timestamps are approximate due to ad breaks) (02:16) AI Doesn't Change the Principles of Good Research — It Expands the Definition (05:04) A Framework for Using AI in Research: The Intersection of Speed and Scale (09:28) Mode 1: Widen Your Aperture — Use AI to Take In More (13:01) Mode 2…
People in this episode
Guest: Hannah Rosenfeld
Topics covered
- AI in research
- human-centered design
- research frameworks
- bias in research
- data immersion
Keywords
- AI
- research
- human-centered
- framework
- bias
- data
- design
Mentioned in this episode
Organizations: IDEO, IDEO U
Products: Human-Centered Research with AI
Places: LinkedIn
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