How to Use AI For More Human-Centered Research: Hannah Rosenfeld

How to Use AI For More Human-Centered Research: Hannah Rosenfeld

From Creative Confidence Podcast by IDEO U

April 29, 2026 · 51 min

About this episode

Hannah Rosenfeld discusses how to use AI intentionally in research to enhance human-centered practices.

AI is changing what it means to be a researcher. But most teams are only using it one way—to go faster. In this episode, Hannah Rosenfeld, Executive Design Researcher at IDEO, shares a framework for using AI intentionally across your research process: not just to move faster, but to see more, ask bigger questions, and do things you couldn't do before. Hannah teaches these ideas and more in IDEO U's new course, Human-Centered Research with AI. If this conversation resonates, the course is where you can go deeper and apply the framework to your own work. The first cohort starts May 21 at ideou.com. Related Resources: Hannah Rosenfeld on LinkedIn: https://www.linkedin.com/in/hannah-rosenfeld-86805940/ Human-Centered Research with AI — IDEO U Course: https://www.ideou.com/products/human-centered-research-ai Read the episode recap on the IDEO U blog: https://www.ideou.com/blog In This Episode: (Timestamps are approximate due to ad breaks) (02:16) AI Doesn't Change the Principles of Good Research — It Expands the Definition (05:04) A Framework for Using AI in Research: The Intersection of Speed and Scale (09:28) Mode 1: Widen Your Aperture — Use AI to Take In More (13:01) Mode 2…

People in this episode

Guest: Hannah Rosenfeld

Topics covered

  • AI in research
  • human-centered design
  • research frameworks
  • bias in research
  • data immersion

Keywords

  • AI
  • research
  • human-centered
  • framework
  • bias
  • data
  • design

Mentioned in this episode

Organizations: IDEO, IDEO U

Products: Human-Centered Research with AI

Places: LinkedIn

More episodes of Creative Confidence Podcast

Explore listener stats, chart rankings, contacts and more on the Creative Confidence Podcast podcast page.