About this episode

Jane Fulton Suri discusses her career in design research and the nature of insights with IDEO CEO Mike Peng.

Jane Fulton Suri spent nearly four decades defining the craft of design research. She says it’s less about collecting information and more about changing how you see something.  In this episode, IDEO CEO Mike Peng talks with Jane about memorable moments from her lengthy career, what separates a good insight from a great one, and where she thinks the discipline needs to go next. Related Resources: Jane teaches Insights for Innovation, part of IDEO U's AI x Design Thinking Certificate. Insights for Innovation online course — https://www.ideou.com/products/insights-for-innovation AI x Design Thinking Certificate — https://www.ideou.com/products/ai-design-thinking-certificate   Jane Fulton Suri on LinkedIn — https://www.linkedin.com/in/jane-fulton-suri-64098a57/   Thoughtless Acts , by Jane Fulton Suri — https://www.goodreads.com/en/book/show/580270.Thoughtless_Acts_   Previous podcast episodes with Jane:  Why Bringing Curiosity Into Your Work Takes Courage: Jane Fulton Suri — https://shows.acast.com/creative-confidence-podcast/episodes/why-bringing-curiosity-into-your-work-takes-courage-jane-ful   How to Build Empathy Skills: Q&A with Jane Fulton…

Topics covered

• design research
• insight
• innovation
• career
• empathy
• education

Keywords

• design research
• insight
• Jane Fulton Suri
• IDEO
• empathy
• innovation
• education

More episodes of Creative Confidence Podcast

• How to Use AI as an Editor, Not a Writer: Ed White · August 18, 2026 · 47 min
• Storytelling for Entrepreneurs: Tom Kelley (Replay) · August 12, 2026 · 33 min
• Building a Personal AI for the Messiness of Life: Sida Li · July 29, 2026 · 56 min

Explore listener stats, chart rankings, contacts and more on the Creative Confidence Podcast podcast page.