About this episode
Cassandra Peterson discusses her journey as Elvira and how she built a lasting brand.
Cassandra Peterson, better known as Elvira, Mistress of the Dark, has spent nearly 25 years turning horror, humor, and high camp into an art form—and a solid business. In this bonus Halloween episode of Creative Control, Peterson opens up about her wild journey from Las Vegas showgirl to pop culture icon, discussing how to build a brand that lasts and her latest project that's been decades in the making: Elvira's Cookbook From Hell: Sexy, Spooky Soirées and Celebrations for Every Occasion. For more of the latest business and innovation news, go to https://www.fastcompany.com/news To listen to the latest episodes of Creative Control on Fast Company:https://www.fastcompany.com/podcasts/creative-control
People in this episode
Host: Fast Company
Guest: Cassandra Peterson
Topics covered
- branding
- pop culture
- horror
- business
- cooking
- entrepreneurship
Keywords
- Elvira
- Cassandra Peterson
- branding
- horror
- cookbook
- business
Mentioned in this episode
Organizations: Fast Company
Books & works: Elvira's Cookbook From Hell
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