314. The Memento Generation: Creating More Meaningful Buying Experiences in Retail
About this episode
Wendy Batten discusses the importance of creating meaningful buying experiences in retail for the Memento Generation.
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Episode Overview Fresh off my Level Up Mastermind retreat with retailers from around the world, I'm reflecting on something that feels increasingly important in retail right now: experiences. Your customers are looking for connection, meaning, and events they can remember. In this episode, I'm sharing my thoughts on some of the findings from a research report from the Portas Agency titled " The Momento Generation ". The concept explores how many younger consumers are placing greater value on memories, shared experiences, and stories over simply acquiring more stuff/consumerism. As independent retailers, this gives us an opportunity to think differently about how we serve our customers. I explore why creating memorable moments may matter more than ever and what that could look like inside our shops and communities. Our Key Topics What the "Memento Generation" is and why it matters for understanding changing consumer behavior. Why younger consumers are prioritizing experiences, memories, and meaning over simply acquiring more products. How independent retailers can create memorable customer experiences that…
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