140. WHAT TO AUTOMATE, WHAT TO KEEP HUMAN

140. WHAT TO AUTOMATE, WHAT TO KEEP HUMAN

From CREATIVE STRENGTHS by Philippa Craddock

April 30, 2026 · 30 min · Season 1 · Episode 140

About this episode

In this episode, Philippa Craddock discusses what tasks to automate in a creative business and what should remain human.

There's a question I've been hearing from many creative business owners lately, and I don't think most of the voices out there are answering it well. Once you accept that AI has a place in your business, the real question becomes, w here . What do you hand over, and what do you absolutely hold onto? In this episode, I share a framework built on the same thinking that underpins everything I teach and it starts with getting really clear about what's genuinely yours. Key Moments: [00:00] Why this episode follows on from last week, and the question many asked next [04:25] The distinction that changes everything: work that is genuinely yours, and work that just needs to happen [07:36] Three questions you can run any recurring task in your business through to get a clear answer about where it belongs [18:00] Why AI means hiring differently, not hiring less and what to look for when you do [21:41] The leadership conversation most creative business owners have never been taught, and why it matters more than ever now [24:41] The reason most creative entrepreneurs are struggling with what to automate: Why the strengths work is the foundation for this decision Notable Quotes: "The work that…

People in this episode

Host: Philippa Craddock

Topics covered

  • automation
  • AI in business
  • creative entrepreneurship
  • leadership
  • task management

Keywords

  • automation
  • AI
  • creative business
  • leadership
  • task management
  • entrepreneurship
  • strengths

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