This episode explores the disconnect between consistent posting and consistent sales, emphasizing the difference between content and sales strategies.
You’re showing up. You’re posting. You’re doing all the things the marketing gurus told you to do. So why aren’t the sales following? In this episode, I am getting into the real gap between posting consistently and selling consistently, and it has nothing to do with how much content you create. I unpack why treating content and sales as the same mechanism is the root cause of the content hamster wheel so many creative founders feel trapped in. I introduce the concept of magnetism vs. visibili...