Episode 94: The Sponge That Broke the Internet: Inside Scrub Daddy's Influencer Strategy

About this episode

Brianna McDevitt discusses Scrub Daddy's influencer strategy and the evolution of their creator partnerships.

Send us Fan Mail How does a sponge become one of the most loved brands on social media? Brianna McDevitt, Influencer Marketing Lead at Scrub Daddy, joins Creator Economy Live to share how the brand's creator strategy has evolved over her three years there, why betting on up and coming creators before they get expensive pays off, and how one creator went from partner to actual product collaborator. Keith and Brendan also dig into the latest creator economy news, from Meta's new Forum app to Yo...

People in this episode

Hosts: Keith, Brendan

Guest: Brianna McDevitt

Topics covered

• influencer marketing
• creator strategy
• social media branding
• business growth
• creator economy news

Keywords

• Scrub Daddy
• influencer strategy
• social media
• creator economy
• Meta
• creator partnerships

Mentioned in this episode

Organizations: Scrub Daddy, Meta

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