Inside P.F. Chang’s Viral Creator Strategy with Patrick Benson

About this episode

Patrick Benson discusses P.F. Chang’s TikTok collaboration and the dynamics of influencer marketing.

Send us Fan Mail What makes a branded creator partnership actually resonate online? Patrick Benson, Social & Influencer Lead at P.F. Chang’s, joins Creator Economy Live to break down the thinking behind one of the brand’s recent standout TikTok collaborations. The conversation covers creator trust, trend-driven content, campaign planning, and the evolving role of influencer marketing inside major brands. Keith and Brendan also dive into the latest creator economy news — from Vine’s unexpe...

People in this episode

Hosts: Keith, Brendan

Guest: Patrick Benson

Topics covered

• branded creator partnerships
• influencer marketing
• TikTok collaborations
• creator trust
• trend-driven content

Keywords

• P.F. Chang’s
• TikTok
• influencer marketing
• creator partnerships
• social media trends

Mentioned in this episode

Organizations: P.F. Chang’s, Vine

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